The Tradition

Corned Beef and Co. was created in 1985 just prior to the legendary flood of November 1985. The first restaurant was actually not a restaurant at all but merely a stand in a food court with no private seating. Corned Beef and Co. was the first signed tenant in the Historic Market Building located in the heart of Roanoke's Market Place- often thought of by many as the catalyst that started the big restaurant boom downtown. The business quickly grew and relocated to the front corner of the building, making it the only full service sit down restaurant in the market building and the only business to be open past 6:00 p.m. The restaurant company continued to grow over the years with locations at Crystal Spring and Grandin Road that were both sold to former Corned Beef and Co. managers. One of the original founders, Roger Neel, continues to run the company and has consolidated the operation under one roof (well, not exactly one roof, since we moved to this location, we have expanded several times) to the current location of 107 S. Jefferson St. Since we moved to our current location, we took over a former restaurant (where our stage, brick oven and roof top deck are now) and a clothing store (where our billiards room is now).

On St. Patrick's Day, 1999, we unveiled our latest and fourth expansion. Phase IV was completed just in time to hold a press conference and ribbon cutting ceremony with guest of honor, Roanoke's Mayor David Bowers. Phase IV is comprised of three billiard tables, a dance floor/dining area, a video wall of televisions and granite topped martini bar. We use Phase IV to suit a wide variety of needs. On some days it is a large meeting room for lunch, another day it may be used to host an upscale Christmas Party and on Friday and Saturday nights the dance floor is in tune to all sorts of music.

The concept originally began as a quick service, to go deli type of food. Gradually the menu evolved into what it is today. The menu now consists of a wide variety of appetizers, sandwiches, great unique salads, steak, chicken and pasta entrees, and superior brick oven pizzas. All of the soups and sauces are made in house. The sandwiches, salads and entrees are all made to order. Our honey mustard dressing and our boneless wings have become famous in the Roanoke Valley. Fresh made and house prepared are two phrases that explain very simply what the food at Corned Beef and Co. is all about.

In addition to the great food served at the restaurant, Corned Beef and Co. is also widely considered a pioneer in developing downtown entertainment. Corned Beef and Co. hosts live entertainment from metropolitan areas such as Charlotte, Charleston, Washington D.C. and Atlanta (as well as supporting local talent). Our location allows them to play in an intimate, "big city" type atmosphere. Corned Beef and Co. continues to enjoy great success in the Roanoke dining and entertainment market.This success in the downtown area has led to an expansion of the business through the opening of Frankie Rowland's Steakhouse, an upscale steak and lobster house, as well as 419 West, located in Roanoke County, which has an exhibition style kitchen, and features wood fired cooking. Corned Beef and Co. is an active contributor to downtown Roanoke and all of Southwest Virginia. Our owners sit on the boards of various organizations including Downtown Roanoke Inc., Roanoke Convention and Visitors Bureau, The Miss Virginia Pageant, and the Virginia Sports Hall of Fame. We support many local civic organizations through contributions and donations of goods and services. Some of the organizations that we support are Habitat for Humanity, Total Action Against Poverty, Center in the Square, The Art Museum of Western Virginia and all local schools, just to name a few. Corned Beef and Co. was awarded the 2002 Small Business of the Year award from the Roanoke Regional Chamber of Commerce. The chamber gives this award annually and a panel of local business people selects the winner.


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